We are living in times where the physical world continuously intermingles with the online world.
Most businesses in this new, modern landscape have gone online. According to Statista, e-commerce sales reached a whopping 1.86 trillion US dollars. By 2021, this figure is expected to grow by 4.48 trillion US dollars.
In the online world, staying stagnant is not an option. As a business, you continuously need to keep growing if you are to thrive.
You might decide to expand to international shores. In the online world, this is not as difficult as it used to be in the past.
With the blurring of physical boundaries and people making purchases online, you can start operating on foreign territory.
As an online business, the first thing you need to worry about is communication. From your website to customer support, you need to make sure that you are communicating effectively with your audience in their language.
Your customers need to think that they are dealing with somebody who understands them and not with a foreign force.
This is why effective translation is so important.
Translation Helps Tell Your Brand’s Story to an Unfamiliar Audience
Before you go global, you need to make sure that all of your marketing material is translated clearly and accurately into the target country’s language.
From converting currencies to translating website’s content, you need to make sure that you are connecting with your audience in their language.
This requires hard work. Your marketing team may consist of great storytellers in English, but when going global, you will need translators who are also great storytellers. From videos to blogs, make sure they convey your brand in an appealing way.
It Also Includes Localization
Translation is incomplete without localization. Different words and phrases have different connotations in different countries.
Localization ensures that translation is not only done accurately but also that it does not turn out to be offensive.
Localization services take into account the context. These professionals understand the nuances of the culture and ensure that your marketing is interpreted in the way you wanted it to be received.
You Continue to Thrive in this New Country
Once you have mastered translation and localization, you can continue to create great content for this audience and continue to thrive.
As the language continues to evolve, there is no software that can provide you with personalized services. 5 Continents is a translation, localization, and digital marketing agency. Whether it is Arabic, Italian or Japanese, we have professionals who can help you expand on foreign lands. Learn more about our business translation services.