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Search engine optimization (SEO) plays an integral role in today’s competitive business environment. SEO is an essential digital marketing strategy for any business, including startups and small and medium companies.

An effective SEO strategy can increase your website traffic and ranking, improve your brand visibility and increase your sales.

Yet, despite its importance in lead generation and conversion, many business owners continue to make SEO mistakes that can harm their company’s website ranking. Here are some of the most common SEO pitfalls you need to avoid:

Using duplicate or old content

When the same web content appears on multiple locations online, it’s called duplicate content. Search engines view the use of duplicate content as an attempt to manipulate rankings. Ultimately, it can hurt a company’s website ranking and in some cases, Google may penalize the website.Using wrong / irrelevant keywords

As Google loves fresh content, make sure that you update your blogs and website regularly time to time. Add new links, content, images, videos, etc. This will help keep the traffic flowing and increase your sales.

Not using a mobile-friendly website

As smartphone use continues to increase, more and more businesses are developing mobile-friendly websites. In fact, a significant percentage of your target audience is likely to use smartphones for surging online. From the perspective of search engine ranking, Google actually prefers mobile-friendly websites because they are easier to manage.

Using wrong / irrelevant keywords

This one is a no-brainer. SEO is all about keywords. However, choose your keywords carefully. They should be relevant to your business and do not overstuff them.

Inactive social media

Social media is one the most effective tools to promote your brand. If you’re not making social media to interact with your customers, you’re making a huge mistake. You do not have to use all the social media channels. Choose one or two platforms where your target audience spends a lot of time.


Engage your audience by sharing fresh, insightful content and images on social media. Also, ask them for feedback or listen to their concerns and feedback.

Not only is social media crucial for building brand authority and strong customer relationships, it’s a great source of web traffic.

DIY approach

Promoting a business is no child’s play. It requires careful planning and coordination and substantial time and money.

Of course, you have the choice to hire a certified, trained and experienced digital marketing company to build your company’s online awareness and credibility.

At 5 Continents, we provide smart website localization and digital marketing services to companies in different industries, including but not limited to education, fashion, real estate and more.

From SEO to content marketing to social media marketing, we will take care of every aspect of your digital marketing campaign. Get in touch now to take your business to the next level.