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We are living in completely different times. There has been a digital revolution happening around us. From the way we used to educate our kids to the way we spend our pastime, it has completely changed how we used to live.

As a business, this can be both an opportunity and a challenge. According to a research by Google, the search engine king, 75% of people who searched for a brand online visited the physical store to buy.

However, 49% of organizations do not have a well-defined digital marketing strategy.

Having a digital marketing strategy has become the need of the hour. Here are 5 reasons why your business needs a solid digital marketing strategy:

It Helps You Communicate with Mobile Audience


There is no doubt about the fact that more and more people are using mobile. According to Smart Insights, 48% of all searches on the Internet are made from mobile devices.

Digital marketing helps you reach these mobile audiences and connect with them. It is now no longer a race to get that spot on the billboard, it is now a race to appear on mobile devices right when people are searching for products and services.

It Provides Better ROI than Other Marketing Strategies

When compared with traditional marketing strategies, digital marketing truly has an edge. According to Google’s Economic Impact Report, businesses make an average of $2 for every $1 they spend on Google’s AdWords campaign.

It Levels the Playing Field

The world of internet has made it possible for almost anyone to market their business in a resourceful manner. All these marketers need is knowledge of the digital tools and a bit of common sense.

For instance, when Google assesses whether to show your ad or not, it does not take into account how large an organization you are, it gives more importance to other factors like quality of your ad copy, your landing page experience, etc.

It Allows You to Engage and Interact with Your Audience

Another great thing about digital marketing is that it works two-way. Not only does it give you a chance to convey your brand’s story in a compelling manner, it also allows your brands to engage in meaningful conversations with you.

For instance, people can comment on your latest post on your company’s efforts for the environment. They might also want to share it.

With a team of tech-enthusiasts, we at 5 Continents provide language translation, localization and digital marketing services to businesses across the globe. Our teams are strategically located around different parts of the world. Contact us to learn more.